Bright Culture was commissioned by the NPHT to undertake major audience consultation and activity planning for their successful NLHF application.
The worldwide Paralympic Movement grew from the Stoke Mandeville Games in 1948, but to date there is no museum or accredited collection that tells the story of this incredible achievement.
Bright Culture worked with the National Paralympic Heritage Trust (NPHT), Design & Interpretation Consultants Mather & Co, and Access Consultant Cassie Herschel-Shorland to develop all areas of audience engagement with the project. This included creating a small handling collection of Paralympic artefacts and archive materials, and undertaking consultation with these at public events at Stoke Mandeville Stadium and the Queen Elizabeth Olympic Park during the Liberty Disability Arts Festival. In addition to consulting with the general public, we also undertook local consultation in Aylesbury with schools, voluntary groups and local people, and further afield with potential exhibition sites such as the National Football Museum.
Throughout our work, we maintained our commitment to involving disabled people and working to high accessibility standards, including using print, captioned film, audio description and braille materials.
Once the consultation was completed, we worked extensively on the Activity Plan, including the Audience Development and Marketing Plan. The NPHT submitted their application to HLF in November 2016, successfully applied for funding, and was awarded £240k.
Bright Culture subsequently led the project’s external evaluation over the delivery phase.
