Audience Consultation at Chartwell

Bright Culture was commissioned in 2015 to undertake audience research and to support the development of the audience development planning for their successful HLF application.

Group of people walking across the grass towards a large, red-brick house.

Chartwell in a Kent, was the country home of Sir Winston Churchill and his family and is now in the care of the National Trust. Our work supported the objective of securing the future of the collection and opening new spaces at public.

We worked closely with the team at Chartwell to understand their project vision and plans for engaging new audiences with Churchill’s legacy at his home. Over the summer and autumn of 2015, we undertook a series of consultation events, including: three focus groups, on site vox pop interviews, consultation with local voluntary organisations and schools, and analysis of visitor feedback through an online survey. The final report explored visitor and local community engagement with the site and made recommendations for developing this engagement.