Paralympic Heritage

Bright Culture was commissioned by the NPHT to undertake major audience consultation and activity planning for their successful NLHF application.

Men and women in wheelchairs, in uniform, beneath a Great Britain banner.

The worldwide Paralympic Movement grew from the Stoke Mandeville Games in 1948, but to date there is no museum or accredited collection that tells the story of this incredible achievement.

Bright Culture worked with the National Paralympic Heritage Trust (NPHT), Design & Interpretation Consultants Mather & Co, and Access Consultant Cassie Herschel-Shorland to develop all areas of audience engagement with the project. This included creating a small handling collection of Paralympic artefacts and archive materials, and undertaking consultation with these at public events at Stoke Mandeville Stadium and the Queen Elizabeth Olympic Park during the Liberty Disability Arts Festival. In addition to consulting with the general public, we also undertook local consultation in Aylesbury with schools, voluntary groups and local people, and further afield with potential exhibition sites such as the National Football Museum.

Throughout our work, we maintained our commitment to involving disabled people and working to high standards of accessibility, including the use of print, captioned film, audio description and braille materials.

Once the consultation was completed, we worked extensively on the Activity Plan, including the Audience Development and Marketing Plan. The NPHT submitted their application to HLF in November 2016 and was successful in their application for funding.

Three paralympic medals and boxes with questions on.
Stoke Mandeville Stadium consultation.
people standing talking, next to a pop up banner
Liberty Disability Arts Festival, Queen Elizabeth Olympic Park.